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Skill Level: Novice
Article by: Daniel
Jenett

In May 2001, I left Razorfish Los Angeles,
where I was the creative lead in the broadband and future TV areas,
to start a business in Germany. Since then, I have done nothing
but motion design with clients and on promotional basis. My experiences
in the US with the changing face of all communication media on screens,
makes me a believer in motion design.
It's the design on screens that are not
bandwidth restricted, TV, iTV, broadband, broadband wireless for
example, that are fundamentally changing design, as we know it.
By means of new media, Motion design is the synergy of interactive
and classic communication.
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