Back to basics: Glossary of design term
Skill Level: Novice

Glossary: O

Online
If you are connected to the Internet, you are online. Online advertising is done exclusively on the web or through e-mail.

Online Marketing
Online advertising is done exclusively on the web or through e-mail. Various types of online marketing include:

• affliliate programs
• search engine optimization
• banner advertising
• directory enhancement
• posts to moderated discussion lists, newsgroups, and forums
• email advertising
• online press releases

Opt-In
An email marketing term in which the email recipient specifically requests receiving email related to a specific topic of interest.

Outline
In graphic design, tracing of the outer edge of text or a graphic image. If the outline is feathered, then the effect is generally referred to as a glow.

Contents - Alphabetically sorted

• Glossary: A
• Glossary: B
• Glossary: C
• Glossary: D
• Glossary: E
• Glossary: F
• Glossary: G
• Glossary: H
• Glossary: I
• Glossary: J
• Glossary: K
• Glossary: L
• Glossary: M
• Glossary: N
• Glossary: O
• Glossary: P
• Glossary: Q
• Glossary: R
• Glossary: S
• Glossary: T
• Glossary: U
• Glossary: V
• Glossary: WXYZ

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