Building a good listing with Google in 1 year
Skill Level: Novice

Step 5 - The world of linking

A friend of mine who works as an internet marketing manager for a big finance company in Australia, once told me...that when it came to placing links to other websites on your site - it was a stupid mistake to do. He justified this by saying 'why on earth would you want people to leave your site?'

When he first told me this I agreed with him - why would you want to send people away from your site? After giving it more though and doing some research of my own, I came back with this response:

Having a links section can be very important in the internet. First of all, if people are visiting your links section, then there's a good chance they are already on their way out.

Secondly, if you exchange links with other websites on a similar theme to yours, it will bring you even more traffic. It's a case of: 'I'll scratch your back, if you scratch mine.'

Exchanging links usually work in this fashion - You email the owner of the website you wish to have your link placed upon and ask them if they would like to swap links with you. It's a fairly simple process.

Try and build up a list of sites which have a similar theme to your website. Try and choose good quality websites to approach.

The more links that people have going to your website, the better listing you will get with Google.

Contents

• Step 1 - Choosing the right domain name
• Step 2 - Planning your site before it's built
• Step 3 - Designing your site with the search engines in mind
• Step 4 - Content is king
• Step 5 - The world of linking
• Step 6 - Content is king: Again and again
• Step 7 - Analysing your web stats
• Step 8 - Word of mouthing
• Step 9 - Submitting your site to Google
• Step 10 - Measuring your success

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