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Skill Level: Novice
Step 3 - Designing your site with the search engines in
mind
In order to get a successful result within Google you also need
to make sure your webpage is coded correctly. The following is a
break down structure of all the elements Google will look for in
your site:
Your page title (Counts for 10 points)
Always list your services first then your company name.
99% of the time when people do a search they look for a service
first then a company. Replicate this in your page title. For example,
if you have a look at the title of this site it reads 'Graphic and
Web Design Sydney :: Singer Design'. This is the correct format.
Your html code should end up looking like this:
<title>Graphic and Web Design Sydney :: Singer Design</title>
Meta keywords (Counts for 5 points)
The most valuable feature of using a Meta tag is the ability to
offer the web sites owner some control in how their webpage is described
in search engines. Meta tags usually sits underneath your 'page
title' in the code.
Your html code should look something like this:
<META name="keywords" content="a, list, of, keywords">
The Overture website has a very useful suggestion tool for keywords:
Click
here to visit.
Domain name (Counts for 3 points)
See step 1 for more info.
Beginning of a sentence (Counts for 1.5 points)
Make sure the majority of the text placed on your site is in actual
html text (like this text here) instead of a picture text. Alot
of graphic designers make the mistake of preparing the text as an
image then placing it inside the webpage.
Alt tag (Counts for 5 points)
The alt tag is the type of text that you get when you rollover an
image. This helps search engines understand what the 'image' is.
Using 'Alt tags' potentially increases the validity of your page
because the textual words reoccur, and frankly, it makes managing
your files much easier.
If you follow the above ways to 'prepare' your site for Google then
you will surely be on your way to the top.
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