Building a good listing with Google in 1 year
Skill Level: Novice

Step 1: Choosing the right domain name

Branding your site can be a very important factor in Google's placement of your site. It seems that branding is a big thing now for Google. For example you want something like 'singerdesign.com' instead of 'webdesign.com'.

People remember names much more these days, such as 'Coke' and 'Pepsi' - this same method of brand recognition can be applied to domain names.

The 3 main criteria for choosing a domain name include:

1. Make it easy to remember
2. Make it easy to type and spell
3. Make sure it doesn't sound like any foreign words

When it comes to branding we can all learn from Google. Google has just been voted 'brand of the year' beating Apple and Coke. Not bad for a search engine. (Click here for more info.)

Alot of the time people may try and 'guess' your URL address if they are not sure of it. This can only reinforce the above point - how branding can be important to your domain name and business.

So when choosing your domain name make sure you follow the above guidelines and if possible register the name of your company and all the associated main brands.

Contents

• Step 1 - Choosing the right domain name
• Step 2 - Planning your site before it's built
• Step 3 - Designing your site with the search engines in mind
• Step 4 - Content is king
• Step 5 - The world of linking
• Step 6 - Content is king: Again and again
• Step 7 - Analysing your web stats
• Step 8 - Word of mouthing
• Step 9 - Submitting your site to Google
• Step 10 - Measuring your success

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