Will the real TrueLocal please stand up?
" TrueLocal, the new Australian online search directory unveiled by News Ltd this week, might soon have a fight on its hands from a Canadian outfit bearing the same name.
According to sources at the Toronto-based TrueLocal "hundreds of Australians" have already attempted to sign up to its service after mistaking it for the recently launched directory listing service from News Ltd.
The local directory market differs from more generic search engines by providing a database of business listings linked to specific geographical areas much like a traditional print directory.
Although the North American TrueLocal does not own the trademark for its brand in Australia, the company said it had planned to launch its operations here later this year ... "
http://www.smh.com.au/articles/2006/02/02/1138836363279.html
According to sources at the Toronto-based TrueLocal "hundreds of Australians" have already attempted to sign up to its service after mistaking it for the recently launched directory listing service from News Ltd.
The local directory market differs from more generic search engines by providing a database of business listings linked to specific geographical areas much like a traditional print directory.
Although the North American TrueLocal does not own the trademark for its brand in Australia, the company said it had planned to launch its operations here later this year ... "
http://www.smh.com.au/articles/2006/02/02/1138836363279.html
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