Survey tells us about online advertisers perceptions and plans

" Search Engine Watch guided me to a story today in Online Media Daily about search ads on Google, Yahoo! and MSN. The story focuses on a study done by Outsell using a survey of 1,200 advertisers. The study shows advertisers' perception that Google search advertising would be more effective than Yahoo! or MSN (71% thought Google's would be, 62% thought Yahoo!'s would be and 49% thought MSN's would be). The article points out that the most enthusiastic Google fans also were the advertisers with the smallest marketing budgets ($3.7 million compared to the $4.6 million from the combined Yahoo!/MSN camp).

This says a lot about the positive market perception for Google and also about how the dollars spread to Yahoo! and MSN as the budgets get larger ... "

http://yahoo.weblogsinc.com/2006/02/01/survey-tells-us-about-online-advertisers-perceptions-and-plans/