Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN

" MARKETERS BELIEVE THAT SEARCH ADS on Google will yield better results than search ads on Yahoo, MSN, or other engines, according to a new study released Tuesday by research company Outsell.

"Yahoo and MSN face extended minority status in the ratings of advertisers if they don't change the perception that ads on Google are more effective," stated the report, which Outsell distributed in New York on Tuesday, at the annual meeting of the Software & Information Industry Association.

For the study, Outsell fielded a survey to 1,200 advertisers in November. About 71 percent of respondents said that search ads on Google were effective, compared to 62 percent who considered search ads on Yahoo effective and 49 percent who thought MSN search ads were effective.

But when Outsell looked more closely at the results, it found that the most enthusiastic Google fans also had the smallest marketing budgets. The average marketing budget of respondents who rated Google "extremely" effective totaled $3.7 million. But average budgets for those who considered Yahoo and MSN extremely effective came to $4.6 million ... "

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