Start-up hopes to challenge Google

" Anand Rajaraman and Venky Harinarayan, who knew Googles cofounders while the four studied at Stanford University together, are launching an ambitious new search engine company, Kosmix.

Theyre betting they can challenge Google on many types of searches by gleaning more about the overall content of Web pages searched.

Kosmix hopes to make online search even better and more relevant than Google especially when people are researching information on specific topics.

So far, Google, has searched for pages based on a sort of popularity contest. You enter a word or phrase, and Google will search its database of Web pages to find out which pages with that ... "

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