Search Sites Better At Getting Shoppers To Buy

" PALO ALTO, Calif. (Dow Jones)-Online search engines such as Google Inc. (GOOG)s ( GOOG) Internet site are better at turning shoppers into buyers than other sites displaying advertising and marketing efforts on the Internet, a new study shows.

The study, by researchers at WebSideStory Inc. (WSSI), found that search sites produce more than twice the conversion rate of many other Internet marketing efforts. The study defines conversion rate as the percentage of visitors to a site who view an ad or clicking on a search result and purchase a product or service.

WebSideStory (WSSI) says the study is the first it has conducted comparing conversion rates on the Internet. It plans to release the study, which relied on data collected during the final three months of 2005, on Monday ... "

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