The Next Big Challenge: Circular Marketing

" Now that the Earth has metaphorically become a flat, digitally formatted platform for the Net and ecommerce savvy to skate on, its time for marketing to get circular. Marketing is now the enticing wrapper around a chocolate bar. Yummy.

Basically, these are the new rules: All aspects of marketing should be delivered to customers at their destination of choice; they should be homogeneously synchronized and interactively managed in Technicolor with real touch and feel; they should be accompanied by extensive support and services that are available round the clock. Technology is making all this happen very fast.

Marketing should completely wrap around customer needs within a specific market, and the message should be repeated the world over; in short, it should be totally circular ... http://www.ecommercetimes.com/story/48642.html