In Contest, Players Vie to Position

Remember how your parents used to tell you that when you encounter people you dont like, you should just ignore them? This story will help to show why that's true.

John Scott is a member of the occasionally shadowy fraternity of "search engine optimizers," or SEOs. These folks are paid to boost a site's ranking in search engines like Google, a maneuver that is likely to pull in more visitors and thus, in many cases, more business. Depending on whom you talk to, SEOs are either the Saint Bernards of the Web, helping to rescue lost sites, or glorified spammers.

Source: http://online.wsj.com/public/article/SB113995925243274011.html?mod=todays_free_feature