Googles Ad Platform Expansion

" InternetNews.com reports on some things discussed in Googles analyst conference call on Tuesday, mainly detailing the search giants plans to create a mediumoverlapping ad platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video.

There was some discussion of Googles aquisition of dMarc Broadcasting, which delivers radio ads. Google discussed injecting ads from one type of media into another, such as using dMarc to deliver audio ads in different ways. It was this that sparked rumors of Google delivering a music download service to compete with iTunes, with audio advertising a significant part of the revenue model ... "

http://google.blognewschannel.com/index.php/archives/2006/02/03/googles-ad-platform-expansion/