Amazon to launch contextual advertising program

" According to internet publisher Chris Beasley, Amazon are contacting partners for beta testing a new contextual advertising network.

While originally thought it may be links to Amazon products, Chris Beasley was informed by the sales rep that Amazon are actually creating a full contextual advertising network a clone of AdSense.

Amazon currently serve Google Ads to its own users, and its certainly not the only partner who may be looking to develop their own contextual advertising network ... "

http://www.platinax.co.uk/news/05-02-2006/amazon-to-launch-contextual-advertising-program/