Ad Spending Survey Shows Online Ad Penetration Higher than Previously Reported, and Projected to Exceed 90 Percent by 2008

Outsell, Inc., the leading information industry research and analyst firm, has released results of a national advertising spending survey of unprecedented breadth and depth. The results, summarized in The Annual Ad Spending Study: Where and Why Advertisers are Moving Online are based on a survey Outsell fielded to 1,200 advertisers in November 2005 who control an estimated $2.4 billion in advertising.

The Outsell study is the first to analyze differences across advertisers and cover all of the markets they target--B2B, B2C, and healthcare. Companies can find answers to never-before-tracked areas, such as:

-Budget allocation, growth rates, and trade-offs across all types of advertising, including print, TV/radio, online, and events.

-Advertisers' views about the effectiveness of Google versus Yahoo! and Microsoft.

-Performance of keyword ads versus contextual and behavioral ads.

-Why advertisers choose one channel over another.

Source: http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060213005849&newsLang=en