Yahoo!7 to make TV, web click

" SEVEN Network and Yahoo! say they are looking for new ways to integrate their media and online technologies including the delivery of live TV over the internet following the launch of their joint-venture web portal.

The launch of Yahoo!7 yesterday came as another traditional media player, Rupert Murdoch's News Ltd, unveiled a classified and directories search engine to rival Telstra's Sensis.

The newly titled Yahoo!7 combines Seven's television and magazine content with the internet giant's core search capabilities, giving both companies access to new revenue opportunities through selling advertisements across multiple platforms.

Ryan Stokes, chairman of Seven's magazine division, said the partnership was about keeping pace with shifting consumer habits, where more people than ever were accessing news and entertainment online ... "

http://www.smh.com.au/news/breaking/yahoo7-to-make-tv-web-click/2006/01/31/1138590464833.html