Six Reasons Why Google is Kicking Yahoos Butt

" Will the same thing happen to Google? I'm no Jim Cramer, but I do know a few things about the two ad platforms that generate the bulk of each company's profits. Here are a few key differences I've noticed that influence revenue. All are related to their Pay Per Click platforms (Google Adwords and Yahoo Search Marketing) "

http://www.technologyevangelist.com/2006/01/six_reasons_why_goog.html