News Ltd joins the search business

" Global media giant News Ltd has launched a local online search directory taking it head-to-head with Telstra's Sensis website, the dominant player in the local listing market.

The http://www.truelocal.com.au website will tie in News Ltd's network of 100 community newspapers and target local businesses, who will be able to add their names to the local listing database for free, the company said.

The local directory market differs from more generic search engines by providing a database of business listings linked to specific geographical areas much like a traditional print directory ... "

http://www.smh.com.au/news/breaking/news-ltd-joins-the-search-business/2006/01/30/1138469642952.html