MSN Spaces, Kanoodle Ink Text-Ad Deal

" Kanoodle has signed a deal with MSN to distribute content-based text ads within MSN Spaces, the company's popular blogging tool.

In the deal, Kanoodle will provide companies the opportunity to advertise with text ads throughout the MSN Spaces' network of blogs. The ads will be targeted based on their relevance to the blog's subject matter.

Bloggers must agree to participate in this ad program, and those who do receive a percentage of the ad revenue generated by these links. MSN Spaces, which has already experimented with branding ads from Volvo, reaches 10 million unique users, according to officials ... "

http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1001920630