Amazon to Develop Online Talk Show
" Authors, actors and musicians frequently hit the talk show circuit when they're promoting their latest endeavor, so why not put the program inside the store? That's the thinking behind a 12-part video talk show series in development by Amazon.com, which the retailer will stream live on its home page every Thursday starting June 1.
"Amazon has always tried to look at innovative ways to help our customers discover new music, new artists, and this is a way to help them do that," said Andrew Herdener, a spokesperson for Amazon.
The 30-minute program, "Amazon Fishbowl with Bill Maher," will be hosted by the comedian, and guests will include various artists and entertainers. The show's sponsor, UPS, will receive a Publishers Clearing House-style segment in each program, in which customers will be surprised by a celebrity who shows up along with their UPS delivery. The companies did a similar "Special Deliveries" promotion last summer for Amazon's 10th anniversary, featuring stars like Harrison Ford, Michael J. Fox, Nick Lachey and Jeff Bridges.
Besides serving as a vehicle for the UPS sponsorship, Fishbowl will showcase the talent behind books, music and videos, sales of which still make up the lion's share of Amazon's revenues. On the page beside the video window, Amazon will place products related to the show's guests.
"We want to make it very easy for customers who see the Stephen King interview to go ahead and click and buy his new book, or the new Rob Thomas CD, or whatever it is," said Jani Strand, an Amazon spokesperson ..."
http://www.clickz.com/news/article.php/3578551
"Amazon has always tried to look at innovative ways to help our customers discover new music, new artists, and this is a way to help them do that," said Andrew Herdener, a spokesperson for Amazon.
The 30-minute program, "Amazon Fishbowl with Bill Maher," will be hosted by the comedian, and guests will include various artists and entertainers. The show's sponsor, UPS, will receive a Publishers Clearing House-style segment in each program, in which customers will be surprised by a celebrity who shows up along with their UPS delivery. The companies did a similar "Special Deliveries" promotion last summer for Amazon's 10th anniversary, featuring stars like Harrison Ford, Michael J. Fox, Nick Lachey and Jeff Bridges.
Besides serving as a vehicle for the UPS sponsorship, Fishbowl will showcase the talent behind books, music and videos, sales of which still make up the lion's share of Amazon's revenues. On the page beside the video window, Amazon will place products related to the show's guests.
"We want to make it very easy for customers who see the Stephen King interview to go ahead and click and buy his new book, or the new Rob Thomas CD, or whatever it is," said Jani Strand, an Amazon spokesperson ..."
http://www.clickz.com/news/article.php/3578551
0 Comments:
Post a Comment
<< Home