Email Marketing

Email Marketing - Great article here about using email to market your business effectively.

" What is one of the first tasks you undertake when you arrive at the office? Chances are you read your email. Email use is rising fast. According to Forrester Research, over 35 percent of Internet user time is spent with email. What is most interesting is that we even check our work email while on vacation and during the weekend. It has become a part of our every day lives.

With people spending so much time on email, there is an enormous opportunity to market to them and build solid customer relationships. According to the 2001 eMail Marketing Report by eMarketer, total email spending in the US exceeded $1 billion for the year 2000. It is predicted that this number will increase to approximately $4.6 billion by the end of 2003. Email has emerged to become one of the most profitable and economical ways to manage customer relationships, presenting marketers with many opportunities and benefits ..."

http://marketingfind.com/articles/email_marketing.html